Extremely underwhelming.
Full review:
I first tried Pacifico Clara in college about 7 years ago. In fact, I think that was the only time I've had a Pacifico before today. I remember it lacking flavor and wondering why everyone thought it was the bomb.
Today I made my tri-weekly trip to BevMo to stock up on supplies. I had pretty much ran the gamut of British/Irish Ales and stouts and wanted to try some beer a little closer to home (i.e., cheap domestic beer or Mexican import that is not AS expensive as an Irish import. $10 freaking dollars for a 6 pack?!?!) So I got me a six pack of Pacifico Clara.
I also picked up a little thigamajig of beer salt called "Twang." It seems kind of wrong to have a Mexican beer without salt.
On its own merits, without the salt that is, Pacifico Clara is exactly how I remembered it; bland, flavorless, a poor attempt at beer flavored water. I've spent the last few months drink full bodied, full flavored ales and stouts. And while I can appreciate any beer based on its own merit without comparing it to another beer that is not even in the same category (trying to compare Pacifico to a triple stout is like comparing a Mini Cooper to a Chevy Suburban) my opinion is that Pacifico Claro pretty much sucks as a beer.
The marketing will tell you that it is full flavored. I will tell you that the marketing department is obviously not drinking the beer before they write their copy.
Now, with the beer salt, WHOA, we have entered a whole new taste dimension (you have to pronounce it DIE-MEN-SHUN). With the beer salt I believe I was actually able to taste some of this so called "full body" they speak of. It's pretty sad though that I have to ingest twice the daily allowance of sodium to make a beer taste good .
Final grade: C-minus